Proven experiment templates from companies like Dropbox, Slack, and Duolingo. Find the right experiment for your goals and run it with confidence.
Build a waitlist with referral mechanics
Turn your waitlist into a growth engine. People move up the list by inviting friends. Creates urgency, virality, and a massive launch list.
Replace empty states with templates
An empty canvas is intimidating. Pre-filled templates show users what's possible and get them creating immediately.
Add a decoy option to shift choices up
Add a strategically bad option that makes your preferred plan look like an obvious deal. It's behavioral economics in action.
Launch on Product Hunt strategically
Product Hunt can drive thousands of signups in a day if you prepare properly. Most launches fail because people wing it.
Add a decoy option to shift choices up
Add a strategically bad option that makes your preferred plan look like an obvious deal. It's behavioral economics in action.
Add a streak counter
People hate losing things more than they like gaining them. A streak counter turns that into a reason to come back every day.
Build a waitlist with referral mechanics
Turn your waitlist into a growth engine. People move up the list by inviting friends. Creates urgency, virality, and a massive launch list.
Embed a "powered by" badge in your product
Every time someone interacts with your product, they see your brand. It's free, permanent advertising that scales with usage.
Find your magic number
There's a specific action that separates users who stick around from users who leave. Find it, then get everyone there faster.
Give both sides a reward
People hate asking friends for favors. Give both the sharer and the friend something, and sharing feels like a gift instead.
Launch on Product Hunt strategically
Product Hunt can drive thousands of signups in a day if you prepare properly. Most launches fail because people wing it.
Make your product visible to non-users
Every time someone uses your product, someone who doesn't have it sees it working. That's the best ad you'll ever run.
Replace empty states with templates
An empty canvas is intimidating. Pre-filled templates show users what's possible and get them creating immediately.
Add a "Powered by" badge
Every time someone interacts with your product, non-users should see your brand. Free impressions from every customer interaction.
Add a gamified onboarding checklist
Turn setup into a game. A checklist with a progress bar makes people want to complete it. Each step teaches a feature.
Add a persistent action prompt
Keep the most important action visible until they do it. Don't let them forget what matters.
Add a progress bar to onboarding
A visible progress bar triggers completion bias. "70% complete" makes people feel compelled to finish what they started.
Add achievement badges and levels
Visualize progress with badges and levels. Every completed action becomes a mini-celebration.
Add friend challenges
Let users challenge friends to goals. Social accountability is stronger than willpower.
Add usage-based pricing
Charge based on what they use. They grow, you grow. No awkward tier jumps.
Ask what they care about upfront
New users have no history. Ask them what they're into so you can show relevant stuff immediately.
Build a content hub around your topic
Become the go-to resource for your topic. Organic traffic compounds while ad costs keep rising.
Build a free tool for a related problem
Build something useful that your target audience would search for. Give it away. Now they know you exist.
Build a public changelog people share
Every shipped feature is a micro-launch opportunity. A well-written changelog turns updates into shareable content your users spread for you.
Build a user-generated content flywheel
Let users create and share things inside your product. Their content attracts new users, who create more content. A flywheel that spins faster over time.
Build an SEO-driven content moat
Create content that ranks for problems your customers search for. Once it ranks, it drives signups for free, forever.
Build expansion revenue into the product
The best SaaS companies grow revenue from existing customers. Design your product so that as teams succeed, they naturally spend more.
Build in public to earn trust
Share your journey—revenue, mistakes, decisions—publicly. People root for founders who are honest.
Build invite mechanics into the core experience
Make inviting friends a natural part of using the product, not a separate "referral" flow. The invite IS the feature.
Bundle more value into the subscription
Add things to your subscription so canceling means losing multiple things they use.
Celebrate milestones with shareable badges
Turn personal achievements into shareable social moments. Users who share milestones retain 2x better because they've publicly committed to your product.
Celebrate user milestones with badges
Mark users' achievements with badges and celebrations. Progress feels invisible without recognition, and recognition creates commitment.
Charge more and position on value
Higher prices attract better customers who churn less. Superhuman charges $30/mo for email. Basecamp charges $349/mo. Both win.
Create a free email course that sells
Blog posts attract strangers. An email course builds a relationship over days and converts 5-10% to paying customers—way more than any landing page.
Create comparison pages for competitors
People search "[Competitor] alternative" when they're ready to switch. Be there when they do.
Create pages for every search query
Stop writing blog posts. Build pages that answer the exact question someone types into Google.
Cut your pricing options
More choices means more anxiety. Fewer tiers, higher conversion.
Deliver value before requiring signup
Let people use your product before creating an account. Once they've invested effort, they'll sign up to keep it.
Design a freemium gate that converts at scale
A generous free tier that lets users get hooked, with premium features that matter exactly when users are ready to pay.
Drip-reveal features over time
Don't show everything at once. Reveal features gradually based on usage. Users who discover more features stay longer.
Gate features based on natural user progression
Free tier should prove value. Premium should unlock power. Gate features users naturally want after getting comfortable.
Give both sides an incentive to share
Credit both the referrer and the friend. Two-sided incentives turn passive users into active promoters because sharing feels generous, not selfish.
Give cash rewards
Sometimes people just want money. PayPal gave $20 per referral and grew to $46B.
Give Pro free first, then downgrade
Instead of free-then-upgrade, give everyone the full product and take it away. Loss aversion is stronger than aspiration.
Give users sample data to play with
An empty product is confusing. Pre-populate with examples so users can explore before committing.
Grow through community ambassadors
Find your superfans and give them tools to spread the word. A community of advocates is more powerful than any ad campaign.
Launch a creator affiliate program
Pay creators a recurring commission for every customer they refer. They're motivated to promote you because they earn every month, not just once.
Launch a lifetime deal on AppSumo
Trade long-term revenue for immediate cash, a wave of users, and reviews. AppSumo gives you an audience you'd spend months building yourself.
Launch with a Show HN post
Hacker News readers are technical, opinionated, and willing to pay. A good Show HN post stays discoverable forever—unlike Product Hunt's 24-hour cycle.
Let them use premium features first
Start everyone on premium, then downgrade. They'll know what they're missing when it's gone.
Let users build a public profile
When users invest in a public profile—portfolio, stats, reputation—leaving means losing their identity. That's a switching cost no competitor can overcome.
Let users make templates others find
Your users create things. Let them share those things publicly. Each one becomes a page Google can find.
List on every directory and marketplace
Directories are where buyers search. Being listed everywhere they look compounds over time with zero effort after setup.
Make a shareable year-in-review
Turn user data into a personalized story they'll want to share. Free marketing that also makes them feel understood.
Make referrals a status symbol
Forget discounts. Give people something that makes them look cool for referring. Status is more motivating than money.
Make them feel the limit first
Don't ask users to pay before they've gotten value. Wait until they hit a limit that hurts, then offer the upgrade.
Offer a pause option instead
Many cancellations are temporary. Offer a pause and they'll come back instead of churning forever.
Offer annual billing with a real discount
Monthly subscriptions churn 3-5x more than annual ones. Give people a real reason to commit for a year.
Offer streak freezes as a safety net
One missed day ends a 100-day streak? That's rage-quit territory. Offer protection and monetize it.
Onboard users personally
Get on a call with every new user. Yes, every one. Seems crazy, but it works better than any automated flow.
Personalize cold outreach at scale
Generic cold emails get 1% reply rates. Hyper-personalized ones get 15-25%. The difference is making each email feel like it was written just for them.
Pre-fill with sample data
Empty states kill activation. Users can't imagine what "done" looks like. Show them a working example they can edit instead of starting from nothing.
Require credit card upfront for trial
Requiring a credit card for free trials dramatically increases conversion. People who enter a card are serious.
Reward users for public reviews
Your users love the product but haven't told anyone. A small reward turns happy users into public advocates on the sites where buyers compare tools.
Run a win-back campaign for dormant users
Users who left aren't gone forever. A well-timed "we miss you" campaign with the right incentive brings a surprising number back.
Send a personalized weekly digest
A weekly digest email with personalized content gives users a reason to come back. It's a habit trigger delivered to their inbox.
Send a welcome email sequence that educates
A good welcome sequence doesn't sell. It teaches users how to get value from your product, one email at a time.
Send weekly personal stats
A personalized stats email gives users a reason to come back. Not a newsletter—their own data, delivered every week.
Show real-time social proof inside the product
Show users what other users are doing in real time. "Sarah from London just signed up" makes your product feel alive and trusted.
Show referral codes after each value moment
Ask for referrals right after users experience value. They're happiest then and most likely to share.
Show upgrade prompts in context
Prompt upgrades when users hit actual limits, not randomly. The upgrade makes sense when they feel the constraint.
Start the progress bar already complete
Show 2 of 5 steps already done. The endowed progress effect makes people want to finish what's started.
Test longer free trial periods
Your trial might be too short to show real value. Test longer trials. Research shows they work.
Trigger the upgrade at the moment of need
Stop sending users to a pricing page. Show the upgrade exactly when they hit a limit and really want the feature.
Use interactive walkthroughs, not tours
Don't show, let them do. Interactive walkthroughs where users take action beat passive tours every time.
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