You ship improvements but nobody notices
A monthly email highlighting 3-5 things you shipped keeps users informed and shows the product is alive and improving.
When to use
You ship product improvements regularly and want users to know.
Hypothesis template
If we send monthly [product update emails] to all users, feature awareness will increase by [target]% and churn will decrease because users see active development.
Method
The problem: You ship weekly but users think nothing has changed since they signed up.
How to do it:
- At the end of each month, compile 3-5 notable improvements
- Write a brief, scannable email: headline + one sentence per item + screenshot
- Lead with the improvement users will care about most
- Include a "What's next" teaser for next month
- Send from the founder, not "Product Team"
- Track: open rate, feature adoption after email, churn rate of engaged readers
Key insight: The email isn't about features - it's about momentum. Users who feel the product is actively improving are 40% less likely to churn.
Success metrics
- •Email open rate
- •Feature adoption from email
- •Churn rate of readers vs non-readers
- •Reply rate
Prerequisites
- Regular product improvements to share
- Email sending capability
- Screenshots of new features
Common pitfalls
- •Only including technical changes users don't care about
- •Sending too frequently (monthly is right)
- •Writing from a generic sender
- •Not including visuals
Source: Common pattern. Monthly product update emails reduce churn by showing active development.
Suggested ICE scores
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