What is Golden Gecko?
A growth experiment platform that helps you always know what to test next.
Golden Gecko is a growth experiment platform for solo founders, indie hackers, and solo growth leads. It gives you proven experiment playbooks from real companies, matches them to your specific goals using AI, and helps you interpret results so you know what to do next.
Instead of guessing what to test or reinventing experiments that others have already run, you get a structured system. Pick a playbook, set up your experiment, track the results, and let AI help you understand what happened and what to try next.
The platform is built around the AARRR framework (acquisition, activation, retention, monetization, referral) and includes 50+ playbooks drawn from companies like Dropbox, Slack, Duolingo, and Superhuman. Every playbook includes the method, expected timeline, key metrics, and real-world examples.
Who it's for
Golden Gecko is built for people who need to move fast without a team backing them up.
Solo founders
Building a product and figuring out growth at the same time. You need ideas that work, not theory.
Indie hackers
Shipping fast and learning what works. You want proven experiments, not guesswork.
Solo growth leads
The only growth person at an early-stage startup. You need structure and a second opinion.
What problems it solves
“What should I test?”
You know you should be experimenting, but you don't know where to start. Golden Gecko gives you proven playbooks and AI that matches experiments to your specific goals and stage.
“What do these results mean?”
You ran the experiment, got some numbers, but now what? The AI result interpreter explains what happened and suggests what to try next.
“I'm reinventing the wheel”
Every experiment feels like starting from scratch. The playbook library gives you templates from companies that already solved these problems, so you can skip the mistakes.
Key features
Playbook library
50+ proven experiment templates from real companies, organized by AARRR category and difficulty.
AI experiment matching
Tell the AI your goals and context. It recommends the right playbooks for your situation.
Experiment tracking
Structured way to run, log, and manage your experiments with status tracking and results.
AI result interpretation
Paste your results and get a plain-language explanation of what happened and what to do next.
Growth objectives
Set goals, link experiments to them, and track progress toward your growth targets.
Learning capture
Every experiment teaches you something. Capture learnings so you build institutional knowledge over time.
How it works
Pick a playbook
Browse 50+ proven experiment templates or let the AI suggest ones that match your goals. Each playbook includes the method, expected timeline, and key metrics.
Set up your experiment
Turn a playbook into a live experiment. Define your hypothesis, success criteria, and timeline. The template gives you a head start so you're not starting from scratch.
Track results
Log your progress and results as the experiment runs. Keep everything organized in one place instead of scattered across spreadsheets and docs.
Get AI insights
When the experiment is done, paste your results and get a plain-language interpretation. The AI tells you what happened, whether it worked, and what to try next.
Pricing
Golden Gecko is free to start. The free plan includes 3 active experiments, 1 objective, and full access to the playbook library. When you need more, Pro is €15/month and unlocks unlimited experiments, AI features, and learning capture.
Ready to stop guessing?
Join founders who run growth experiments with proven playbooks instead of guesswork. Start free, no credit card required.