Users set up features and then forget about them
If a user set up a feature but hasn't checked it in 2 weeks, send them a summary of what they're missing.
When to use
Users have set up features or started workflows that are generating data or results they're not checking.
Hypothesis template
If we send reminders about [unused features] with [recent data/results], re-engagement rate will increase by [target]% because users forgot, not quit.
Method
The problem: Users configured a feature weeks ago and haven't looked at it since. The data is accumulating but nobody's checking it.
What works: Periodic emails that show users what's happening with features they set up but stopped checking. "Your experiment from 3 weeks ago has results — here's a preview."
The result: Feature reminder emails with actual data get 3-5x higher engagement than generic re-engagement emails because they contain something worth clicking.
How to do it:
- Track which features each user has set up but not visited recently
- For each inactive feature, compile a quick summary of recent activity or results
- Send a brief email: "Quick update on [feature]: here's what happened since you last checked"
- Include 1-2 specific data points to create curiosity
- Link directly to the feature, not the dashboard
- Send weekly or biweekly — not daily
Key insight: Most inactive users didn't quit — they forgot. A helpful reminder with real data brings them back.
Success metrics
- •Email open rate
- •Click-through rate
- •Feature re-engagement rate
- •Session frequency after reminder
Prerequisites
- Feature-level usage tracking per user
- Data or results accumulating per feature
- Email system with dynamic content
Common pitfalls
- •Sending reminders for features with no new data
- •Sending too frequently (weekly max)
- •Using generic copy instead of actual data
- •Not deep-linking to the specific feature
Source: Common retention pattern. Feature reminder emails with actual data outperform generic re-engagement 3-5x.
Suggested ICE scores
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