Your users don't have a way to show they use your product
Give users a badge, certificate, or credential they can display on their site or LinkedIn. Every display is a free ad.
When to use
Your users would benefit from publicly displaying their expertise or use of your product.
Hypothesis template
If we create a [badge/certificate] users can display on [sites/profiles], we'll get [target] impressions/month because each display is organic advertising.
Method
The problem: Users love your product but there's no way to publicly signal they use it.
How to do it:
- Design a badge or certificate: "Growth Experimenter — Golden Gecko Certified" or "Powered by [your product]"
- Let users add it to their website, email signature, or LinkedIn
- Link the badge back to your site
- Make it a reward for milestones: "Completed 10 experiments"
- Feature badge holders in your community or on your site
- Track: badge displays, click-throughs, signups from badges
Key insight: Badges work because they satisfy two needs: the user gets to signal expertise/status, and you get permanent organic visibility.
Success metrics
- •Badge adoption rate
- •Badge impressions
- •Click-through rate
- •Signups from badge referrals
Prerequisites
- A badge or certificate design
- Embed code for websites
- LinkedIn-compatible credential format
Common pitfalls
- •Making the badge ugly or too corporate
- •Not linking it back to your site
- •Not making it a reward for real achievement
- •Over-complicating the display process
Source: HubSpot, Google. Certification badges create permanent organic advertising.
Suggested ICE scores
Ready to run this experiment?
Sign up free to use this playbook with step-by-step guidance and track your results.