Your product is invisible to potential users
Every time someone interacts with your product, non-users should see your brand. Free impressions from every customer interaction.
When to use
Your product has touchpoints visible to people who don't use it yet. Widgets, emails, exports, embeds, shared content.
Hypothesis template
If we add a visible "Powered by [Product]" badge to [touchpoint], we'll get signups from people who see it working.
Method
The problem: You're paying for ads while your product is being used in
front of potential customers every day. They just can't see it's you.
What Intercom, Mailchimp, and SurveyMonkey do: Every chat widget shows "We run
on Intercom." Every email footer says "Sent with Mailchimp." Every survey shows
"Create your own survey with SurveyMonkey."
Why it works:
- Zero cost per impression
- People see your product working (not just an ad)
- Context matters: someone filling a survey is more likely to need a survey tool
- Builds brand recognition passively
The math:
- If your customers interact with 1000 people/month each
- And you have 100 customers
- That's 100,000 impressions/month
- At even 0.1% click-through, that's 100 new leads/month for free
How to do it:
- Find where your product is visible to non-users (widgets, emails, exports,
embeds) - Add a small, tasteful badge with your name
- Link it to a landing page explaining what they saw
- Track: impressions, clicks, signups
- Consider offering badge removal as a paid feature
Success metrics
- •Badge impressions
- •Badge clicks
- •Click to signup rate
- •Revenue from badge removal upgrades
Prerequisites
- Product visible to non-users
- Landing page for badge clicks
- Click tracking
Common pitfalls
- •Badge too aggressive or ugly
- •No tracking to measure impact
- •Linking to homepage instead of context-specific page
Source: Intercom, Mailchimp, SurveyMonkey. Casual contact viral loops. Read more
Suggested ICE scores
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