Free trial users never experience your best features

The problem: Free tier users never try premium features. They don't know
what they're missing, so they never upgrade.

The reverse trial approach: Give everyone premium access for the first 14
days. Then downgrade to free. Now they know exactly what they're losing.

Why it works:

• Loss aversion: losing features hurts more than never having them
• They build workflows around premium features
• "I didn't know I needed this" becomes "I can't work without this"
• No imagination required. They experienced it

Companies doing this:

• Ahrefs: Full access trial, then limited
• Many SaaS products with "14-day premium trial"

How to do it:

1. Give new users full premium access (14-30 days)
2. Show them what's premium during the trial ("Premium feature")
3. Send reminders as trial ends, highlighting what they'll lose
4. Downgrade gracefully (don't break their work)
5. Make upgrading one click when they feel the loss

Key insight: The downgrade email showing "You'll lose X, Y, Z" converts
better than any upgrade pitch.