Everything you need for systematic growth
Stop guessing what to test. Golden Gecko gives you proven playbooks, smart recommendations, and structured tracking to run growth experiments with confidence.
Playbook library
Proven experiments from successful companies
Stop inventing experiments from scratch. Our library contains tested playbooks from Dropbox, Slack, Duolingo, and more - adapted for solo founders and small teams.
Benefits
- Dozens of proven playbooks from successful companies
- Step-by-step implementation guides
- Success metrics and benchmark ranges
- Difficulty ratings so you know what you're getting into
How it works
- 1Browse playbooks by category (AARRR framework) or search by problem
- 2Each playbook includes the original company context and adaptation tips
- 3Click 'Run this experiment' to start with a pre-filled template
- 4New playbooks added regularly based on user requests
Experiment tracking
From hypothesis to learnings, all in one place
Track every experiment from idea to conclusion. Log hypotheses, results, and learnings - building your institutional knowledge over time.
Benefits
- Simple workflow: Idea → Running → Analyzing → Complete
- Hypothesis templates that keep you rigorous
- Results logging with structured data capture
- Learning extraction to build institutional knowledge
How it works
- 1Start experiments from playbooks or create your own
- 2Track status and progress through each phase
- 3Log results honestly - failures are valuable too
- 4AI helps extract and organize learnings
Growth objectives
Clear goals that drive focused experiments
Define what you want to improve and get AI-matched experiment recommendations. Stay focused on outcomes, not just activities.
Benefits
- Plain-language objective setting
- AI matches relevant playbooks automatically
- Track experiments against objectives
- Progress visibility across your team
How it works
- 1Describe your growth goal in plain language
- 2AI analyzes and recommends relevant playbooks
- 3Link experiments to objectives for tracking
- 4Review and update objectives as you learn
Growth foundations
Learn the fundamentals of growth work
Six interactive coaching guides covering the essentials — finding ideas, building credibility, driving change, and more. Perfect if you're new to structured growth.
Benefits
- Six guides covering common growth questions
- AI reflection exercises to apply learnings to your product
- Action checklists to track your progress
- Deep links to relevant product features
How it works
- 1Browse the foundations section in the sidebar
- 2Read through coaching content at your own pace
- 3Use AI reflection prompts to think through your situation
- 4Check off actions as you complete them
Team playbooks
Build your own playbook library
Turn your successful experiments into reusable playbook templates. Build institutional knowledge that your team can use again and again.
Benefits
- Promote successful experiments into reusable templates
- Pre-filled with your proven hypothesis and method
- Organized by category and difficulty
- One-click to run a team playbook as a new experiment
How it works
- 1Complete an experiment and capture learnings
- 2Click "Promote to playbook" on the experiment detail page
- 3Add a problem statement, category, and difficulty
- 4Team members can browse and use your playbooks from the library
AI playbook matching
The right experiment for your goal and context
Stop guessing which experiments to run. AI analyzes your objectives plus your business context — industry, stage, audience — and recommends playbooks that actually fit your situation.
Benefits
- Instant recommendations based on your goals
- Considers your industry, stage, audience, and resources
- Learns from your experiment history
- Surfaces playbooks you might have missed
How it works
- 1Set your business context once per project (industry, stage, audience)
- 2Create an objective describing what you want to improve
- 3AI uses your context to rank and recommend the best playbooks
- 4Recommendations improve as you run more experiments
Result interpretation
Understand what your results actually mean
After logging results, AI sparring asks the right follow-up questions, then interprets what happened and what to do next. No more staring at numbers wondering what they mean.
Benefits
- AI sparring asks targeted follow-up questions about your results
- Contextual analysis considering your business and industry
- Suggestions for follow-up experiments
- Actionable next steps, not just analysis
How it works
- 1Log your experiment results
- 2AI asks 2-3 follow-up questions to dig deeper (optional)
- 3Your answers enrich the analysis for more specific insights
- 4Get interpretation plus recommendations for what to try next
Learning capture
Build institutional knowledge automatically
Every experiment teaches you something. AI helps extract and organize learnings so your growth knowledge compounds over time.
Benefits
- Automatic learning extraction from experiments
- Pattern identification across experiments
- Searchable knowledge base
- Never repeat the same failed experiment
How it works
- 1Complete experiments and log results
- 2AI identifies key learnings and patterns
- 3Learnings are tagged and searchable
- 4Surface relevant past learnings for new experiments
Signal discovery
Know where to look for experiment ideas
Not sure what to test? Signal discovery teaches you where to look — analytics, user feedback, competitors, support tickets — and turns your observations into experiment ideas.
Benefits
- Guided prompts for each AARRR category
- Log observations from analytics, feedback, and competitors
- AI generates experiment ideas from your signals
- Fill-in-the-blank templates to get started fast
How it works
- 1Open an objective to see signal prompts for that growth area
- 2Log what you're seeing — a trend, a complaint, a competitor move
- 3AI analyzes your signals and suggests relevant experiments
- 4One-click to turn a suggestion into a running experiment
AI growth assistant
Your always-available growth advisor
Chat with an AI that knows your goals, experiments, business context, and playbooks. Ask questions, get advice, brainstorm ideas — like having a growth advisor on call.
Benefits
- Knows your objectives, experiments, learnings, and business context
- Grounded in the playbook library
- Suggests specific actions, not generic advice
- Conversation history so you can pick up where you left off
How it works
- 1Open the assistant from any page via the sparkles button
- 2Ask about your growth strategy, experiment results, or what to try next
- 3AI pulls in your data, business context, and playbooks to give tailored answers
- 4Get inline action buttons to create experiments or view playbooks
AI sparring
Dig deeper into your experiment results
When you log results, AI acts as your sparring partner — asking targeted follow-up questions that push you to think harder about what happened. Your answers feed into a richer analysis.
Benefits
- 2-3 targeted questions specific to your experiment type
- Pushes you to think about angles you might have missed
- Optional second round for even deeper exploration
- Enriched analysis based on your answers
How it works
- 1Log your experiment results as usual
- 2AI generates 2-3 follow-up questions based on what you tested
- 3Answer the questions — be specific, it helps the analysis
- 4AI uses your answers to produce a richer, more actionable learning
Experiment templates
Start faster with pre-built structures
Every playbook comes with a pre-built experiment template. Just adapt to your context and start running.
Benefits
- Pre-filled hypothesis structures
- Suggested success metrics for each playbook
- Implementation checklists
- Customizable to your needs
How it works
- 1Select a playbook and click 'Run this experiment'
- 2Template is pre-filled with playbook content
- 3Customize hypothesis and metrics for your context
- 4Save as draft or start running immediately
Progress dashboard
See your growth experiments at a glance
Track all your experiments in one place. See what's running, what's complete, and what you've learned.
Benefits
- All experiments in one view
- Filter by status, objective, or category
- Quick access to results and learnings
- Contextual coaching card guides your next action
How it works
- 1Dashboard shows all experiments by status
- 2Click any experiment to see details
- 3Use filters to find specific experiments
- 4Track progress against objectives
Multi-project support
Organize growth work by product
Running growth for multiple products? Keep experiments, objectives, and signals organized by project — each with its own business context that feeds into all AI features.
Benefits
- Separate projects for each product or brand
- Set business context per project (industry, stage, audience)
- AI features automatically use your project context for better suggestions
- Team billing stays simple — one subscription covers all projects
How it works
- 1Create projects from settings and set your business context
- 2Switch between projects using the sidebar dropdown
- 3All your data and AI suggestions are scoped to the active project
- 4Update business context anytime as your product evolves
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