Nobody knows your product exists
A compelling 30-second screen recording showing your product solving a real problem. Ship it on Twitter and let people share it.
When to use
Your product has a visual "wow moment" that's impressive in a short clip. Works for any product with a UI.
Hypothesis template
If we post a [30-second] demo video showing [specific problem being solved], we'll get [target] views and [target] signups because people share impressive product demos.
Method
The problem: You have a working product but nobody has seen it in action. Text descriptions don't convey the experience.
What works: Short, punchy demo videos that show your product solving a real problem in real time. No narration needed — just screen recording with captions.
The result: Product demo videos on Twitter regularly go viral in niche communities. A good one can get 100K+ views and thousands of signups in days.
How to do it:
- Pick your product's most impressive "wow moment" — the thing that makes people say "I need this"
- Record a 20-30 second screen recording showing the before → after
- Add captions (80% of Twitter video is watched muted)
- Write a hook tweet: "I built [thing] that [impressive result]. Here's what it looks like:"
- Post during peak hours (Tuesday-Thursday, 9am-12pm in your audience's timezone)
- Engage with every reply for the first 2 hours
Key insight: Show, don't tell. A 30-second video communicates more than a 2,000-word landing page.
Success metrics
- •Video views
- •Retweets and bookmarks
- •Profile clicks
- •Signups from Twitter
Prerequisites
- A working product with a compelling visual flow
- Screen recording tool (Loom, QuickTime, or OBS)
- A Twitter account (even a small one)
Common pitfalls
- •Making the video too long (30 seconds max)
- •Showing setup instead of the payoff
- •Not adding captions
- •Forgetting to include how people can try it
Source: Common pattern across indie hackers. Demo videos consistently outperform text announcements.
Suggested ICE scores
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