You have a network but no meetings
Send 10 specific warm-intro requests to people who can reach your ICP. Specific beats generic 10-to-1. Goal: 5 first meetings from your existing network in 2 weeks.
When to use
You have a network of 100+ relevant people (LinkedIn, past colleagues, investors). Earliest stage — when warm intros convert 10x better than cold.
Hypothesis template
If we send 10 specific intro requests (named target + reason + forwardable blurb) to network connections, we'll land at least 5 first meetings with ICP-fit prospects.
Method
The problem: "Let me know if I can help" never converts. You post on LinkedIn that you're looking for customers and get nothing. Your network can help, but you're asking wrong.
What works: Specific, low-effort, forwardable. Name the target. State why. Hand them the message they can paste.
How to do it:
- List 50 people in your network (advisors, ex-colleagues, investors, founders you know).
- For each, find 1–3 specific people they know who fit your ICP (LinkedIn + 2nd-degree search).
- Pick 10 best matches. For each, send:
"Hey [name] — quick ask. I'm looking to talk to [specific persona] about [problem]. I noticed you're connected to [target name] at [company]. Would you be open to forwarding a quick note? I've drafted it below so you can copy-paste:
[2-sentence forwardable blurb: who you are, what you're building, why you want to talk to them, ask for 20 min]"
- Track: sent → forwarded → replied → meeting booked.
Output: A pattern of who in your network actually connects (some will, most won't). Double down on the ones who do — go back with the next 10 asks.
Success metrics
- •Intro requests sent
- •Intros forwarded
- •Meetings booked
- •Meeting-to-qualified rate
Prerequisites
- LinkedIn / network of 100+ people
- Sharp ICP
- A forwardable 2-sentence blurb
Common pitfalls
- •"Let me know if you know anyone" — too vague to act on
- •Asking the same person for 5 intros at once
- •No forwardable blurb — they have to do the work
- •Forgetting to follow up with the connector after the meeting
Source: Standard founder-led-sales motion. First Round Review on warm intros.
Suggested ICE scores
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