Users who adopt 3+ features retain at 2x the rate of single-feature users
Your users finish onboarding but never explore beyond the first feature
Add a discover-more prompt after first success
After a user completes their first key action, nudge them toward the second most valuable feature.
ActivationBeginner
2-3 days to implement
When to use
Users activate on one feature but don't explore others.
Hypothesis template
If we prompt users to try fill in: feature B after completing fill in: feature A, multi-feature adoption will increase by fill in: target%.
Method
After a user succeeds with feature #1, show a soft prompt suggesting feature #2 with its benefit. Track multi-feature adoption.
Success metrics
- •Multi-feature adoption rate
- •Feature #2 trial rate
- •Retention by features used
Prerequisites
- Feature usage tracking
- A prompt system
- Retention data by feature count
Common pitfalls
- •Prompting too aggressively
- •Suggesting irrelevant features
Source: Users who adopt 3+ features retain at 2x the rate of single-feature users.
Suggested ICE scores
6Impact
8Confidence
8Ease
activationfeature-adoptiondiscovery
Ready to run this experiment?
Sign up free to use this playbook with step-by-step guidance and track your results.