Common content marketing pattern
Nobody shares your content because it's just text
Create shareable data visualizations and infographics
Original data presented visually gets 3x more shares and backlinks than text articles.
AcquisitionIntermediate
1-2 weeks to gather data and design, 2-3 months for backlink accumulation
When to use
You have access to original data or can run a survey to create some.
Hypothesis template
If we publish [X] data-driven infographics about [topic], we'll earn [target] backlinks and shares because original data is the most linkable content.
Method
The problem: Your blog posts get read but nobody links to them or shares them. Text-heavy content doesn't spread.
How to do it:
- Find original data you can share: survey results, industry benchmarks, usage stats, analysis
- Design a clean infographic with 5-8 key data points
- Write a companion blog post with the full data
- Share the infographic on social (visual content gets 2-3x more engagement)
- Pitch it to newsletters and bloggers in your niche as a source
- Make it embeddable with a code snippet that links back to you
Key insight: People link to sources, not opinions. If you have original data, you become the source everyone cites.
Success metrics
- •Backlinks earned
- •Social shares
- •Referral traffic from embeds
- •Domain authority improvement
Prerequisites
- Original data worth visualizing
- Basic design skills or a tool like Canva
- A blog to host the full report
Common pitfalls
- •Using someone else's data (you need original data)
- •Making the infographic too complex
- •Not including an embed code
- •Forgetting to promote it
Source: Common content marketing pattern. Original data content earns 3x more backlinks than opinion pieces.
Suggested ICE scores
6Impact
6Confidence
5Ease
acquisitioncontentinfographicsdataseobacklinks
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