Your product appears nowhere when people search for solutions
Basic SEO — title tags, meta descriptions, heading structure, page speed — can double your organic traffic without writing any new content.
When to use
Your website has no SEO optimization. You've never touched title tags or meta descriptions.
Hypothesis template
If we optimize [key pages] for [target keywords], organic traffic will increase by [target]% because basic SEO fixes have outsized impact on new sites.
Method
The problem: Your website has no SEO optimization. Page titles say "Home" and meta descriptions are auto-generated. Google doesn't know what you do.
How to do it:
- Research 5-10 keywords your audience searches for (use Google autocomplete or Ahrefs free tool)
- Optimize your homepage title tag: "[Primary keyword] — [Brand]"
- Write unique meta descriptions for your top 5 pages
- Use proper heading hierarchy (H1 → H2 → H3)
- Ensure your site loads in under 3 seconds
- Submit your sitemap to Google Search Console
- Track: keyword rankings, organic traffic, impressions
Key insight: 80% of SEO results come from getting the basics right. Title tags, meta descriptions, page speed, and heading structure. You don't need an SEO expert for this.
Success metrics
- •Organic traffic growth
- •Keyword rankings
- •Click-through rate from search
- •Page speed score
Prerequisites
- Access to your website code or CMS
- Google Search Console setup
- Basic keyword research
Common pitfalls
- •Stuffing keywords unnaturally
- •Ignoring page speed
- •Not submitting to Google Search Console
- •Expecting results in 2 weeks (SEO takes 2-3 months)
Source: Common pattern. Basic SEO optimization can double organic traffic for unoptimized sites.
Suggested ICE scores
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