Built for solo founders and indie hackers
Always Know What to Test Next
Pick a goal. Get a proven experiment from 200+ playbooks, matched by AI. Run the weekly test cycle high-growth startups are built on — and get a plain-English read on what happened, and what to test next.
Unlimited experiments · No credit card · Setup takes about 90 seconds
Experiments
3 experiments · 1 running
AI Suggestion
Your onboarding experiment is trending +34%. Consider running "Add progress bar to signup" next to compound on activation gains.
Get Your First Experiment in 60 Seconds
What are you trying to grow?
Select a goal above to see recommended experiments
The Method
One Loop, Every Week
Golden Gecko runs the Strategic Growth Hacking cycle — the weekly test loop used in hundreds of startups across the Nordics, from Freska to Yousician. You bring a goal; the gecko keeps the loop moving.
Analyze
Find the bottleneck. AI reads your last results, and funnel coverage shows which stages you've never tested.
Hypothesize
Get one to three bets from 200+ proven playbooks, each with a ready hypothesis personalized to your product.
Prioritize
Rank by impact, confidence, and ease. Suggested ICE scores included, so picking is a comparison, not a guess.
Test
Ship it and finish it inside the week. Log results, keep the learning, and let AI write your weekly update.
Built on the free Strategic Growth Hacking framework. Read how to run it solo →
AI That Picks Your Next Experiment
Describe your product and goal. AI matches you with the right experiment, personalizes the hypothesis, and explains your results in plain English.
My landing page gets ~2,000 visits a month but only 1.9% sign up. What should I test?
1.9% is below the ~3% SaaS median. Three high-impact experiments for your traffic level:
- Rewrite the hero around the outcome - lead with the result, not the feature
- Add social proof near the CTA - 2-3 specific customer results
- Cut the signup form to email only - every field costs conversions
Want me to set one of these up as an experiment?
Result: Positive
D30 retention improved from 18% to 26% (+44%). The weekly digest email re-engaged users who hadn't opened the app in 7+ days.
Recommended next steps:
- Test send time - Tuesday morning vs Saturday
- Add a one-click deep link into the user's last project
- Run a win-back variant for 30-day-inactive users
A Growth Team's Brain, Without the Payroll
Proven experiments from Slack, Dropbox, and Duolingo. AI matching. Results analysis that makes sense. Free to start.
Playbook Library
Free200+ proven experiments from real companies like Slack, Dropbox, and Duolingo. Filterable by goal, difficulty, and channel.
- Step-by-step implementation guides
- Real company case studies with results
- Covers acquisition, activation, retention, revenue
AI Experiment Matching
AIDescribe your goal and business context. AI recommends the right playbooks with a personalized hypothesis for your product.
- Personalized to your industry and stage
- One-click experiment setup
- Growth assistant for brainstorming
Results Interpreter
AILog your results and get a plain-English breakdown. What worked, what didn't, and exactly what to try next.
- Benchmarks against industry averages
- Specific next experiment suggestion
- Cumulative learnings over time
Weekly Cadence
NewThe loop stays visible: what you learned, what's queued, what's running — and a weekly update written for you to share.
- This Week's Cycle on your dashboard
- AI-written weekly update, ready for Slack or investors
- A nudge when a test runs past two weeks
Your results, explained in plain English
Stop staring at numbers wondering what they mean
Welcome Email Sequence
45%
Open Rate
12%
Click Rate
+8%
Activation Lift
Strong performance: Your open rate (45%) significantly beats the industry average of 21%. The 8% activation lift shows your content resonates with new users.
Watch out: The click-to-activation ratio suggests users are interested but hitting friction after clicking. Something in the activation flow may be blocking them.
Try next: Test different CTA placements in your emails, or simplify the first activation step. Consider a “Simplify signup form” experiment.
200+ Experiments From Real Companies
Acquisition, activation, retention, monetization, referral. Filtered by stage, difficulty, and channel. Each with step-by-step instructions.
Playbook library
200+ playbooksAdd social proof to pricing
Simplify onboarding to 3 steps
Weekly digest email for retention
Referral program with both-sided reward
+1 more
+2 more
Frequently Asked Questions
Who is Golden Gecko for?
Golden Gecko is built for solo founders, indie hackers, and anyone doing growth without a team. If you're figuring out how to grow your product and want a structured way to test channels, messaging, and tactics, this is for you.
How much does Golden Gecko cost?
The platform is free - unlimited experiments, unlimited goals, and the full playbook library. The free plan includes 2 AI analyses a month; Pro (€15/month) includes 50, enough for AI help on every experiment. Every signup starts with a 7-day Pro trial. No credit card required.
What are playbooks?
Playbooks are proven experiment templates based on what worked for companies like Slack, Dropbox, and Duolingo. Each one covers a specific growth tactic — cold outreach, community-led growth, referral loops, content marketing — with step-by-step instructions, expected results, and metrics to track.
What is Strategic Growth Hacking?
Strategic Growth Hacking is a weekly test cycle — analyze, hypothesize, prioritize, test — developed by growth operator Mari Luukkainen and used in hundreds of startups across the Nordics, including Freska, Yousician, and Paxful. Golden Gecko runs that cycle for solo founders: goals with clear metrics, prioritized tests, documented learnings, and a weekly update written for you.
How many experiments should I run per month?
For solo founders, aim for 2–4 experiments per month. Velocity matters more than perfection. One well-documented experiment per week builds serious compounding knowledge over a quarter. Golden Gecko helps you maintain this pace without burning out.
Get in Touch
Questions, feedback, or just want to say hi? The gecko reads everything.