Your signup flow doesn't tell users what happens next
After signup, show users what's about to happen: "Step 1: Set a goal, Step 2: Pick an experiment, Step 3: See results." Reduces anxiety.
When to use
Users drop off during onboarding because they don't know what's expected.
Hypothesis template
If we add a fill in: what to expect screen after signup showing fill in: 3 steps, onboarding completion will increase by fill in: target% because users know what's coming.
Method
The problem: Users sign up and feel lost. They don't know how long setup takes, what they need to do, or when they'll see value.
How to do it:
- After signup, show a brief screen: "Here's your plan for the next 2 minutes"
- List 3 simple steps with estimated time
- Show a progress indicator as they complete each step
- Reassure: "This takes about 2 minutes"
- Track: step completion rate with vs without the expectations screen
Key insight: Uncertainty kills activation. "This will take 2 minutes" converts better than dumping users into a complex dashboard.
Success metrics
- •Onboarding completion rate
- •Time to complete onboarding
- •Drop-off per step
- •Day 1 return rate
Prerequisites
- A post-signup screen you can add
- Clear onboarding steps defined
- Analytics on onboarding flow
Common pitfalls
- •Making it too long (3 steps max)
- •Lying about the time required
- •Not showing progress
- •Making it unskippable for returning users
Source: Common UX pattern. Setting expectations reduces onboarding anxiety and increases completion by 20-30%.
Suggested ICE scores
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