Documentation
Learn how to use Golden Gecko to run growth experiments with confidence. Start here and explore the guides below.
Golden Gecko helps you run growth experiments with confidence. Instead of guessing what to test, you get proven playbooks from companies like Dropbox, Slack, and Duolingo - matched to your specific goals.
How it works
- •Set your growth objective (e.g., improve activation, reduce churn)
- •AI analyzes your goal and recommends relevant playbooks
- •Run experiments with step-by-step guidance
- •Log results and get AI-powered interpretation
- •Build your experiment history and institutional knowledge
Quick start
After signing up, you'll land on the objectives page. This is your home base - where you define what you want to improve.
- •Click "New objective" to create your first goal
- •Describe your objective in plain language
- •AI will suggest relevant experiments from the playbook library
- •Select an experiment to start, or browse all playbooks
Tip: Start with one clear objective. Trying to improve everything at once leads to scattered efforts and unclear results.
Key concepts
Understanding these concepts will help you get the most from Golden Gecko:
- •Objectives: Your growth goals, written in plain language. Examples: "Improve day-1 retention" or "Get more referrals"
- •Playbooks: Proven experiment templates with step-by-step instructions, based on real company successes
- •Experiments: Running instances of playbooks, tracked with hypothesis, results, and learnings
- •Learnings: Captured insights that build your institutional knowledge over time
Explore the guides
Working with objectives
Set clear growth goals and get AI-matched experiment recommendations.
Running experiments
Track your growth experiments from hypothesis to learnings.
Using playbooks
Proven experiment templates from successful companies.
AI features
How AI helps you run better experiments and interpret results.
Ready to start experimenting?
Create your free account and run your first growth experiment today.
Get started free