Growth experiments for SaaS startups
SaaS growth is a leaky bucket problem. You're paying to acquire users, but if activation is weak or churn is high, you're burning cash.
MRRchurn rateactivation rate
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Growth Experiments by Industry
Every industry has unique growth challenges. Find proven experiments and strategies tailored to your space - with real examples from companies that solved the same problems you're facing.
Growth experiments for e-commerce
E-commerce growth is about two things: getting people to buy once, and getting them to buy again. Most stores obsess over traffic but ignore conversion rate and repeat purchase rate.
conversion rateaverage order valuecustomer lifetime value
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Growth experiments for marketplaces
Marketplaces face a unique growth challenge: the chicken-and-egg problem. You need supply to attract demand and demand to attract supply.
liquidity ratetake ratesupply/demand ratio
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Growth experiments for mobile apps
Mobile app growth is brutal. The average app loses 77% of users within three days.
day-1 retentionDAU/MAU ratiosession length
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Growth experiments for B2B companies
B2B growth is slower but stickier than B2C. Sales cycles are longer, deal sizes are bigger, and decisions involve multiple people.
pipeline velocitydemo-to-close ratenet revenue retention
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Growth experiments for developer tools
Developer tools grow through community and craft. Developers hate being sold to but love discovering great tools through peers, docs, and open source.
weekly active developersAPI calls per userdocs-to-signup rate
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Growth experiments for fintech
Fintech growth is all about trust. People are cautious with their money, so your onboarding needs to be seamless and your brand needs to feel safe.
account funding ratetransaction volumecost per funded account
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Growth experiments for edtech
Edtech growth lives and dies on engagement. Getting someone to sign up for a learning platform is easy - getting them to actually learn is hard.
course completion ratedaily active learnerslesson completion rate
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Growth experiments for healthtech
Healthtech growth requires a delicate balance of trust, privacy, and convenience. Users are sharing sensitive information, so your product needs to feel safe and professional.
patient engagement rateappointment completion rateuser retention
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Growth experiments for AI startups
AI startups face a unique growth challenge: everyone's building AI now, so 'we use AI' isn't a differentiator. The winners focus on specific outcomes for specific users, not general AI capabilities.
time to first valueoutput quality scoredaily active users
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Growth experiments for agencies
Agency growth is feast or famine. You close a big client and stop marketing, then the project ends and you're scrambling for leads.
client acquisition costclient retention raterevenue per client
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Growth experiments for newsletters
Newsletter growth is a compounding game. Every subscriber who stays increases the value of your list.
subscriber growth rateopen rateclick-through rate
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Growth experiments for community platforms
Community growth follows a power law: a small percentage of members create most of the value. Your job is to lower the barrier to first contribution and build rituals that keep members coming back.
post-to-member ratiodaily active membersmember retention
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Growth experiments for creators and influencers
Creator growth is about building an audience that trusts you enough to pay for something. The biggest mistake creators make is trying to be on every platform at once.
follower growth rateengagement rateemail list size
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Growth experiments for consultants and freelancers
Consultant and freelancer growth is about building a reputation that generates inbound leads. Most consultants rely on word of mouth but don't systematize it.
client pipeline valueclose raterevenue per client
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